modlab company x Supercar Ron: A Collaboration in Precision and Speed

modlab company x Supercar Ron custom watch with the Lamborghini Murcielago SV

Blink and you missed it: our timepiece with Supercar Ron sold out in 5 seconds

Ron, known as @supercar_ron, is a Utah based automotive enthusiast and philanthropist, known for his supercar collection and his charitable work. modlab company, based in Detroit, Michigan, builds custom timepieces that blend precision with bold design. Together we created a one of a kind custom watch that brings Ron's love of cars into our craft.

modlab company x Supercar Ron custom watch with the Lamborghini Murcielago SV

The Murciélago SV's sharp lines, metallic accents and bold stance inspired every detail of this timepiece. Like the car, the watch is built to stand out.

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The design process

We explored color schemes and materials to capture the Lamborghini Murciélago SV LP670-4, aiming for each version to reflect the car's aggressive look and high performance spirit. The goal was a watch that honors the Murciélago SV and that enthusiasts would be proud to wear.

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Built by hand in Detroit

The limited edition watch was built in our Detroit watch studio, with the owners overseeing the assembly of every piece. The collaboration with Ron sold out in less than five seconds.

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Looking for something personal? Explore our watches, and follow Ron's latest adventures on Instagram at @supercar_ron. Our next release, Sig 38, launches on Kickstarter on October 20.